Why Enter the International Beer Challenge 2011

Being part of the IBC carries a number of significant benefits. It acknowledges the skill of the brewer, and is an internationally recognised symbol of quality frequently displayed on bottle labels. Retailers and wholesalers are justifiably proud of the range of award winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer and can influence their buying decision. In short, a medal or trophy can help sell your beer for you!

• Raise your brands’ profile, prestige and credibility with retailers and consumers

• Demonstrate your commitment to product quality, innovation and new product development

• Increase product sales

• Boost awareness of your brand in the media via extensive editorial and press coverage in Off License News Drinks International and its industry-leading media partners

• Be tasted by renowned international industry judges

• Use the IBC awards logo on packaging and as part of your own      promotional plan

• Discover how your brand stands up against its competitors in the eyes of our expert judges

• Opportunity for medal-winning products to be available and tasted at the IBC awards events