Why Enter

Why enter the International Beer Challenge?

Being part of the IBC carries a number of significant benefits. It acknowledges the skill of the brewer, and is an internationally recognised symbol of quality frequently displayed on beer labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer and can influence their buying decision. In short, a medal or trophy can help increase your sales!