Categories

Design & Packaging

Individual Product – A solo product being entered to be judged individually on its own merits.

Product Range - A product range can consist of a portfolio of products where the design and packaging have been deliberately co-ordinated to be sold as a range of products. Solo products cannot simply be entered together as a group. A product range can consist of 2 to 6 beers.

Established - A product that has been established in the marketplace and the design and packaging has not been altered in the last 12 months.

New - A new product which has entered the market place in the last 12 months.

Repackaged- A product that has been established in the marketplace but the design and packaging has received an overhaul in the last 12 months. Examples of the old and new packaging must be provided either in physical or photographic format.