Welcome to the International Beer Challenge competition and awards.
The aim for the IBC is to reward and promote excellent beers from around the globe providing brewers with a platform to express their beers.
With the ever growing interest in the beer category, we have set out over 69 different categories to reflect the diversity in brewing today as well as offering traditional beer categories. Over the years we are seeing more and more brewers enter from round the world and today we receive entries from no fewer than 30 countries.
Being part of the IBC carries a number of significant benefits. It acknowledges the skill of the brewer and is an internationally recognised symbol of quality, frequently displayed on bottle labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer and can influence their buying decision and as a result can increase your brands’ profile, prestige and sales.
We have some of the shrewdest beer judges in the land – retailers, importers, publicans, brewers, writers and flavour analysists. The judging process is rigorous, unrivalled and our approach is much respected among our panel of judges.
You can enter your beers in to taste and or design & packaging. Click here to find out more about the judging process.
Winning beers will be presented at the Brewers Awards when we announce the trophy and supreme champion beer and also crown brewers and retailers who had performed the best the best across the board in the competition.