Welcome to the International Beer Challenge 2010

Each year, the Challenge discovers and rewards the finest beers from across the globe and in association with its media partners, promotes its medallists to buyers and retailers throughout the world.

In 2009, for the first time, there was a consumer tasting of IBC medal winning beers. Building on this success in 2010 we will hold more dedicated consumer events and extensive PR ensuring medallists are showcased and the awards gain recognition with beer drinkers.

To make the challenge work even better for your brands, last year we made some popular improvements, including additional tasting classes, introduction of medals and a standalone design and packaging awards. As a result of these changes, entry numbers increased by 15% and the high standard of entrants is reflected by the fact that 63% of entries were awarded a medal or commendation, 19% of which were gold. There was a record number of international entries.

Judging will take place on May 25th and 26th 2010. To enter complete an entry form. Entry deadline is April 16th 2010.

Our committed and dedicated team is passionate about this industry and is here to help you get the most out of the IBC and promote your product to the world.

Very best of luck to you all